Easyrent • Apartment Rentals

“ Very nice job! The script for the interview is simply excellent and you have created a very impressive prototype. Well done!״

Application details

• Essence : Finding an apartment for rent in Tel Aviv.

• Solution: Optimizing the Apartment Rental Process in Tel Aviv for Faster and More Efficient Searches, Benefitting Renters and Landlords.

Core processes

• User Profiling: Define user (e.g., individual, couple, age, employment).

• Apartment Preferences: Specify desired criteria (e.g., size, rooms, price, location).

• Recommendations: Browse and apply from a list of suggested apartments.

• Bookmarking and Tracking: Save and monitor preferred apartments.

The Process

Study 01

• Research question: How do renters in Tel Aviv conduct their apartment search and make their selection?

• Reasoning: The research question aims to uncover the key factors influencing the apartment search process in Tel Aviv. This understanding will guide us in developing practical solutions to address common challenges and enhance the overall rental experience.

• Supporting the goals: This research aims to understand the challenges renters encounter in Tel Aviv during their apartment search. Our goal is to enhance completion rates, reduce process times, and ultimately increase user satisfaction, as reflected in app store ratings and NPS/SUS surveys.

Research Method - User Interviews

• Method: Explanatory Research

• Description: We selected user interviews as our exploratory research method to deeply understand the causes, processes, and behaviors underlying the problem. This approach allowed us to capture valuable insights from our target audience, uncovering potential innovative solutions.

Target Audience

• Behavior: Users who want to rent an apartment in Tel Aviv.

• Demographics: Ages 18-70.

• Technology: basic technological understanding in order to operate and use the product.

• Number of subjects: initial amount N=5-10.

Screener Questionnaire

Operational Plan

• Define the Problem: Build on findings from the exploratory study.

• Conduct Research: Combine a screener questionnaire and interviews to identify causes and uncover insights.

• Develop Solutions: Use the "How Might We" (HMW) method to tackle challenges in apartment searches in Tel Aviv.

User Interview Questionnaire

Research Mapping

• Study Purpose
• Exploratory, aiming to understand the causes of apartment rental challenges in Tel Aviv and identify potential solutions.

• Research Focus
• Targeting prospective, current, and future users searching for rental apartments in Tel Aviv.

• Data Collection Approach (Say ↔ Do)
• Say, as the research involves interviews for gathering information, focusing on what participants express rather than their actual actions.

• Data Type (Qualitative ↔ Quantitative)
• Qualitative, given that interviews provide qualitative insights about the target audience's perspectives and experiences.

• Product Usage (Natural Use / Scripted Use / No-Use)
• No-Use, as the product is not employed during the research; it's not part of the study.

• Research Design (Formative ↔ summative)
• Formative, focusing on creating a product prototype, with a quick and focused approach, requiring a limited number of participants.

Key Indicators

• Motivations for Apartment Search in Tel Aviv

• Challenges Encountered During the Search

• Current Satisfaction with Apartment Search Methods

• Mental Agreements Impacting the Process and Product

• Fundamental Assumptions of Apartment Seekers

• Emotional Experiences in the Search Process

• Relevant Terminology and Expressions in Apartment Search Conversations

Study 02

• Research Question: What are the strengths, weaknesses, and challenges of our prototype?

• Reasoning: We've chosen an evaluative research question to assess our product prototype and user interactions, specifically examining the central process it addresses in the apartment rental journey in Tel Aviv.

• Supporting Goals: Through this research, we aim to determine if our proposed solution aligns with user needs, potentially leading to higher completion rates and faster apartment searches compared to competitors, assuming there's a demand for streamlined and efficient processes.

Research Method - Usability Testing

• Method: Evaluative Research, assessing the solution.

• Target Audience: Our target audience for this follow-up study comprises individuals from the initial study who successfully completed the screening process and interviews, qualifying them as valuable contributors to our ongoing research.

Operational Plan

• Problem Selection: Identifying issues based on indicators from the first study.

• Assignment Formulation: Creating tasks for prototype testing aligned with the research question.

• Subject Recruitment: Selecting participants from those who passed the first study and interviews.

• Test Environment Preparation: Developing a prototype based on findings from screener questionnaires and user interviews.

• Testing: Conducting experiments where participants perform prototype tasks and evaluate relevant metrics.

• Results Analysis: Analyzing outcomes and drawing conclusions for ongoing product development.

Usability Test for Apartment Search

• Task: The test involves the apartment search process, including setting initial filters, receiving search results, exploring them, adjusting filters if needed, sorting results, and sending a request to the landlord. The test will be moderated by us.

• Structure: It's a Micro usability test, with participants drawn from questionnaire respondents and interviewees. The main task will be subdivided into subtasks (e.g., sorting results).

• Scenario: Imagine you're searching for an apartment to rent in Tel Aviv. For this test, assume you've already provided your personal details (age, status, income, etc.). Please follow the given instructions.

Usability Testing

Screens

Research Mapping

• Research Purpose
• Evaluative Research, assessing the prototype's effectiveness in addressing the apartment rental problem in Tel Aviv.

• Research Focus
• Product usability through prototype usability tests.

• Data Collection Approach (Say ↔ Do)
• Do, measuring actual user behavior.

• Product Usage (Natural Use / Scripted Use / No-Use)
• Natural + Scripted Use, Combines natural and scripted use, where participants perform tasks.

• Research Design (Formative ↔ summative)
• Formative, focusing on identifying what works and what doesn't, suitable for early, focused prototype testing.

Key Indicators

• Challenges Faced

• Facial Expressions

• Flow Satisfaction

• Verbal Expressions During Tasks

• Missteps During Task Execution

• Omissions and Errors (Detailed in the Research Report)

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